Enhancing Digital Presence for MBC Export Import: A Strategic Approach to Digital Marketing

Hey there! I'm Vedant, the founder of MarkonDiGi (formerly, VJK Advertising Agency). This case study is about one of our clients, MBC Export Import who's need is to enhance digital presence. Here's a brief overview of our inputs to MBC Export Import digital presence.

Scenario

MBC Export Import, a newly established exporter and sourcing partner specializing in raisins, onions, fruits, and vegetables, sought to establish and enhance its digital marketing efforts. Given their recent entry into the market and limited financial resources, the challenge was to implement an effective digital marketing strategy with a constrained budget.

Challenges

As a digital marketing agency, we faced the dual challenges of being new to the export-import industry and working with a client that had limited funds for extensive marketing initiatives. MBC Export Import prioritised smooth operations and cautious financial management over large-scale marketing investments.

Strategy

To address the client's needs, we recommended a comprehensive Digital Marketing Strategy, including Social Media Management, SEO, Paid Advertising, and Google My Business optimization. Our package encompassed:

• Creating visual content and logos.

• Scheduling and posting on social media.

• Managing and optimizing advertising campaigns.

• Enhancing website design and optimization.

• Conducting a thorough analysis for Google My Business optimization

Results

Disclaimer: Our collaboration with MBC Export Import spanned two months (From 16th of May to 15th of June). During the first month, a paid ad campaign was executed, yielding strong performance metrics. However, in the second month, without the continuation of paid advertising, the numbers reflected a good digital performance.

The digital marketing campaign for MBC Export Import was executed in the month of June across multiple platforms, including Facebook, Instagram, LinkedIn, and Google Ads, each tailored to enhance brand awareness and engagement. On Facebook and Instagram, the campaign achieved a significant Reach of 179,296 with 181,198 Impressions, yielding 127 clicks at a cost-per-click (CPC) of ₹6.06 and 72 total actions. The LinkedIn campaign, focusing on engagement, delivered 1,344 impressions with a 0.52% click-through rate (CTR), resulting in 7 total engagements and a cost per result of ₹357.14. Additionally, Google Ads were utilized to generate 9,429 impressions and 174 clicks, maintaining a focus on driving potential leads. This multi-faceted digital approach successfully elevated MBC Export Import’s online presence, demonstrating the effectiveness of integrated digital strategies in achieving marketing objectives.

On Facebook, compared between first month with second month, likes and follows increased from 2 to 3, with a post reach of 186.1k reducing to 1108 and engagements decreasing from 1781 to 890. There were 81 link clicks initially, dropping to zero, with page views also seeing a decline from 28 to 12.

For Instagram, followers rose from 9 to 35. The reach decreased significantly from 151,485 to 215, and impressions fell from 208,529 to 680. While profile visits increased from 72 to 91, with web taps rising from 1 to 8. Engagement dropped dramatically from 1573 to 14, and content interaction went from 1624 to 37.

LinkedIn performance showed an increase in followers from 4 to 9 and visitors from 11 to 39. Impressions saw a substantial rise from 134 to 1695, the engagement rate rise from 1.40% to 2.5%.

On Google My Business, business profile interactions rose from 91 to 130, views increased from 465 to 649, and search appearances slightly grew from 44 to 52. Calls doubled from 8 to 15, while web clicks rose from 19 to 38.

Conclusion

Digital marketing proved to be a powerful tool for MBC Export Import, even in a highly competitive market and with limited financial investment. Despite the challenges of organic growth, the strategy effectively increased followers and engagement, demonstrating strong audience targeting and relevant content. This underscores the importance of integrating both organic and inorganic marketing approaches to expand reach and achieve sustained growth.

It is worth noting that our collaboration with MBC Export Import spanned two months (May 16th to July 15th). In the first month, a paid ad campaign delivered robust results, while in the second month, without continued paid advertising, performance metrics showed a noticeable decline. This highlights the value of sustained investment in both organic and paid marketing efforts for optimal results.