Social Media Advertising Campaign: Lead Generation | Case Study

Hey there! I'm Vedant, the founder of MarkonDiGi (formerly, VJK Advertising Agency). This case study is about one of our clients, ShubhVed Tutorials, which is a YouTube channel and educational institute. Here's a brief overview of our lead generation campaign with the objective of attracting new admissions for upcoming batches.

Scenario:

ShubhVed Tutorials, an education platform, seeks to attract student applications for their upcoming batch.

Challenge:

ShubhVed Tutorials operates primarily through its YouTube channel.

Results:

To address this, we recommended a Facebook advertising campaign focused on lead generation. We designed and implemented a Facebook lead generation form, accompanied by targeted ads. The campaign strategy was carefully tailored to meet the client's objectives. The outcome of the campaign met the client's expectations, achieving a reach of 6,280 and 9,089 impressions, with a frequency of 1.33. Ultimately, the campaign generated 30 leads at a cost per lead (CPL) of 33.3.

Conclusion:

This campaign demonstrates that effective results can be obtained even with a modest budget.